New Mexico Highlands University

Marketing and International Marketing in Salamanca, Spain


Course Outline and PowerPoint Presentations for Principles of Marketing


Part I: Globalization

2008 Spain - Principles of Marketing Syllabus Microsoft Word™

Reading 1
Reading 2
Reading 3

Exam 1
Exam 2
Exam 3

Marketing Plan Examples
Marketing Plan Subs
Sports_Retail
Retail Shoes
Riverview Hotel
Enterainment Bowling
Insurance
Fitness
Consulting
Argiculture

Daily Schedule for class
June 2: Intro
June 3: Readings/Videos
June 4: Business World
June 5: Exam 1

June 9: Readings
June 10: Videos
June 11: Business world
June 12: Exam 2

June 16: Readings
June 17: Videos
June 18: Business World
June 19: Exam 3

June 23: Videos
June 24: Business World
June 25: Presentations
June 26: Presentations

Exam 1 in Word Format / Exam 2 in Word Format / Final Exam in Word Format


Course Outline and PowerPoint Presentations for International Marketing


Part I: Globalization

2008 Spain - International Mqarketing Syllabus Microsoft Word™

Reading 1
Reading 2
Reading 2a
Reading 3

Maps

Exam 1
Exam 2
Exam 3

Daily Schedule for class
June 2: Intro
June 3: Readings/Videos
June 4: Business World
June 5: Exam 1

June 9: Readings
June 10: Videos
June 11: Business world
June 12: Exam 2

June 16: Readings
June 17: Videos
June 18: Business World
June 19: Exam 3

June 23: Videos
June 24: Business World
June 25: Presentations
June 26: Presentations


Exam 1 in Word Format / Exam 2 in Word Format / Final Exam in Word Format

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